How to get on the first page of Google in 24 hours,How to rank for a keyword fast,How to get website on Google first page,how to get my business on top of google search
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With such immense power and influence, getting your small
business on the first page of Google might seem unrealistic, However, it this
very power Google holds that makes it more possible than ever for small andlocal businesses to rank high in search results—for free
In this post I’m going to cover several tangible actions you
can take to help your business rise to the top of the first page, using twofree strategies: website optimization and listing optimization. I will firstcover the importance of the first page of Google and then get into the tactics,
which include:
- Adding keywords to specific places on your website
- Creating content for humans, not Google
- Emphasizing location
- Regularly updating and maintaining your Google listing
- And many more
It’s abundantly clear that the first page of Google is a
worthwhile (if not essential) goal for any business, but let’s first go over
its specific benefits, as this can help you prioritize within your business’s
strategy.
Why the first page of Google is important?
Google’s search results are getting more robust— with Knowledge Panels, answer boxes, expandable related questions, local results, and more. With so many ways to stand out, working for top ranking is well worth the effort, especially considering that traffic and click-through rate both fall off precipitously as one works their way down the search results
Getting on the first page means significantly higher click-through rate
It’s a known fact that the first page of Google captures the
majority of traffic, but did you know that there are significant differences in
click-through rates for the top vs bottom results? One study shows the
following click-through rates by Google position:
• First result: 36.4% clickthrough rate
• Second result: 12.5% clickthrough rate
• Third result: 9.5% clickthrough rate
CTR continues to decline, down to 2.2% for the 10th result
(there are usually 10 organic results max per page, even less now with local
results, ads, answer boxes, and other new features. If you’re not at the top of
Google search results, you are missing out on a lot of clicks.
Get immediate exposure
Top results for Google searches now also populate “PositionZero” answer boxes, otherwise known as featured snippets:
Earning a top spot on Google could lead to getting featured
in a featured snippet, granting your business immediate exposure and increasing
your credibility.
Top position traffic share
Another study found that the top result on Google captures
33% of search traffic. The closer to the top you can get your website to appear
on Google, the better your search presence and brand authority.
How does first-page ranking benefit your business
It’s important to understand the different goals that
getting a top ranking on Google can help your business to achieve.
1. Improve your visibility
Let’s say you have a brick-and-mortar location. If you had
the choice between putting your business on the main road that goes through
town or a quiet side street, which one would you choose? The main road, of
course.
With 167 billion searches per month, getting on the first
page of Google is like planting your business on the busiest road in town. The
more people that see your website, the greater your brand awareness. The more
familiar consumers are with your brand, the more receptive they will be to
conversion activities.
2. Generate more leads
Now what if you had to choose between the main street of a
diverse town or a town of ideal customers?
There are as many Google first pages as search queries out there. Your
goal is to get on the first page for queries that your ideal customers areperforming. By doing so, you get discovered by consumers that are searching
online with the intent to buy or engage. These people are the most likely to
convert into leads and customers for your business.
3. Increase engagement
According to Adweek, 81% of shoppers conduct online research
before buying, and Google is the go-to for this. With answer boxes, the “People
also ask” section, and local results showing contact information, maps,
reviews, ratings, and descriptions, Google’s search engine results page alone
enables consumers to learn about, compare, and engage with your business before
even clicking on your result.
4. Drive website traffic
Snippets and answer boxes can only provide so much
information. While a search engine results page itself can sometimes supply all
the information a person needs, there are still a number of queries for which
people will inevitably click through to a website. Don’t forget that it often
takes several engagements with a business before a person converts into a
customer, so interactions with your website are important.
Not only does being on the first page of Google drastically
increase traffic to your website; not being on the first page of Google has ahuge disadvantage. In fact, the first page of Google captures at least 71% of
web traffic (some sources say up to 92%), and the second page is far from a
close second: It drops to 6% of website clicks. This steep decline in web
traffic is an indicator of just how important the first page of Google is.
4. Increase your industry authority
Getting on the first page of Google requires regularly
creating high-quality content that Google recognizes is satisfying the needs of
its searchers. This takes time, but the increased traffic and trust that will
result is well worth the investment.
In addition, writing regularly about your industry and
business will require you to stay in tune with what your target audience wants
to know as well as what the latest updates are in your industry. Appearing on
the first page of Google is important because it facilitates the developmentand maintenance of a robust knowledge base upon which your business can firmly
stand.
5. Earn trust
Google’s algorithm is designed to recognize spammy,
suspicious, and low-quality content. If you’re consistently showing up on the
first page of Google, it means that Google recognizes you as a trusted source
of information, and consumers trust businesses that Google trusts.
6. Build your audience
As mentioned above, getting on the first page of Google
requires creating high-quality, evergreen content. This type of content is the
gift that keeps on giving; it can be repurposed and redistributed across a
variety of marketing channels including social media, email, and paid ads.
Your content-driven efforts to get on the first page of
Google will provide you with more material and more opportunities to engage
with your target audience, nurture leads, and stay top of mind.
7. Speed up your sales cycle
Consumers today have so many options to choose from, as well as access to all the information and tools they need to discover, vet, and make a decision about a business. Where do they go to kick off their research? Google! Getting on the first page of Google helps you to bring in those top-of-funnel leads and get your sales cycle in gear.
How many different ways can you get on the first page of Google for free
Getting on the first page of Google is not only a common
goal among small business owners, but also a very feasible one. Google is notfocused on quantity, but quality. As a result, a larger company or biggerbudget does not equate to top rank. There are several factors behind Google’s
algorithm and, thanks to the fact that Google’s results page has many different
components, there are also different types of media that can achieve first-page
status. They include:
• Blog posts and website pages (in organic results)
• Your Google My Business account (in the local/maps
section)
How to Get on The First Page of Google
Optimizing your Google My Business listing ensures your
business and its ratings show up for local queries.
• Snippets of your website content (in Google’s many search
results page features including “People also ask” and the answer box.
• Your landing pages (This is via the paid ads section, which is not free, but still worth mentioning. For more help with using paid strategies to get on the first page of Google, head to this post on Google Ads tutorials.)
How to use your website to get on the first page of Google
The practice of aligning your website with search engine
ranking factors is called search engine optimization (SEO). You do not
necessarily search engine-optimize your whole site at once, but rather each
individual page on your site. Here’s how to do so:
1. Determine your keywords
First, determine which search queries you want Google to
answer with your website pages. These are known as keywords—which, by the way,
can be single words OR phrases.
Examples of keywords include:
• “MA tenant laws”
• “salon near me”
• “brunch Boston”
• “air conditioner repair Brighton”
• “how to plug a leaky roof”
• “how to get on the first page of Google”
Each page on your website should target a different set of keywords
so that the pages aren’t competing with each other.
The right keywords for your business are those that your
ideal customers are typing in to get the products and services they need. For
help choosing keywords for your business, try our Free Keyword Tool.
2. Tell Google what keywords you’re using
Google works by crawling the web, ranking the millions of
pages that exist, and storing them in an index. When a user performs a search,
Google can then scan through its more organized index (rather than the whole
web) to quickly come up with relevant results.
Therefore, another important step for showing up on the
first page of Google is to make it as easy as possible for Google to scan,
index, and retrieve your site. Do this by placing keywords in the following
places:
Meta title
Every blog post and page of your website has a meta title.
This title appears at the top of your page in the form of a header but also as
the title of that page’s listing in search results (depending upon your CMS
settings).
Meta description
The meta description is the little blurb that shows up
underneath the title in Google’s search results.
In addition to telling Google what your page is about, the
meta description quickly tells a searcher what they can expect if they click on
your page, increasing the relevant clicks to that page. Therefore the meta
description helps Google to put your business on the right first page for the
right searches and helps Google searchers to keep it there.
URL
Your URL consists of your domain name (such as
wordstream.com), followed by a forward slash, followed by text separated by
dashes.
Including keywords in your URL will help Google more quickly
identify what your page is about. Also, the URL appears in between the title
and meta description in search results. A clean URL that matches the title of
the page is more appealing and trustworthy to users, and better suited for
first-page appearances.
Alt tags
Google can only see images if the image has a text
alternative (aka alt tag). If your alt tag includes keywords, Google can detect
further relevancy of that page and feel more comfortable putting you on its first
page of search results.
3. Write for humans
Of course, the body of your page’s content is the most
important place to include the keywords for which you’re trying to rank.
However, it is crucial that these keywords are not systematically and
excessively inserted but naturally incorporated. In fact, Google can now detect
keyword stuffing and if it does it will place you far, far from the first page
of its results.
The key to getting on the first page of Google is providing
useful, trustworthy, easy-to-read, but informative content that will keep your
target audience on your pages and coming back for more. And conversationally
sharing the knowledge already in your head is both free and easy. Just remember
that if you want to rank on the first page of Google for a particular keyword
search, your page needs to provide the information, and not just the keywords,
that users are trying to obtain when they type that search into Google.
4. Emphasize location
Another free way to get your website pages on the first page
of Google is to target location-based queries. Make sure your website clearly
indicates your city and/or geographic area, via your contact page and
potentially also through blog posts and services pages. That way, when people
search: “your industry” + ”your city”, Google will pick up that information and
show your business as a “near me” search result.
How to Get on The First Page of Google
Even if a user does not search using a specific location,
Google will still serve up geographically relevant results based on their IP
address, so local SEO is not only free, but always important (even during apandemic).
5. Optimize for mobile
You will not find a website at the top of a Google search
that is not responsive. Consumers now use phones and tablets more than
computers and laptops, and the majority of local searches are performed on
mobile devices. As a result, Google favors mobile-friendly websites. In fact,
all sites are now indexed by mobile-first indexing.
Responsive is ideal, as your website will adapt to any size
screen and maintain functionality. However, if you don’t have a responsive
website, there are adjustments you can make to your site to ensure the most
seamless experience for a mobile user.
6. Focus on user experience
How to use your business listings to get on the first page of Google
In addition to your website pages, your online business
directory listings can also show up on the first page of a Google search.
Here’s what you need to do:
7. Create a Google My Business account
Google My Business is evolving into one of the most powerful
(not to mention free) tools for local business owners. Both Google Maps and
Search pull from Google My Business to produce local listings (known as
Business Profiles). Creating a Google My Business account is a fast and easy
way to add more information to your Business Profile, which helps it to to
appear on the first page of Google Maps and Search (in the ocal results
section)h. Make sure you follow through with claiming and verifying your
listing so that you can monitor, maintain, and optimize your listing.
How to Get on The First Page of Google
8. Optimize your Google Business Profile
Speaking of optimizing your listing, I consider this
strategy a separate entity because while creating a Google listing can help you
with your visibility, it can only take you so far in terms of ranking. Rather
than creating a bare-bones listing and hoping that it shows up for one or two
searches, optimize your Google business listing for maximum visibility. Here’s
how:
Complete every section of your profile
The more information you include in your Google My Business
listing, the more searches for which it can show up on the first page. In fact,
complete Google My Business listings get, on average, 7X more clicks than
incomplete listings.
Keep your name consistent
Use the same exact name for your business at all times.
Google doesn’t like discrepancies—even those as minor as “Co.” vs “Company”
Update your information
Not being able to find your business, showing up to find it
closed, or getting an operator when trying to call can not only deter a
customer, but also lead them to distrust your business or write a negative
review. Stay on top of your Google listing and make the necessary updates and
changes so that it can be trusted enough to be at the top of the list.
Upload photos to your listing
Google My Business strives to equip consumers with as much
information about a business as possible, before even encountering that
business. This includes what it’s like to be at that business, so be sure to
upload photos that depict not only the products and services your business
offers but also the atmosphere and people that frequent it.
Try our Google My Business Grader
We have a free tool designed specifically for Google My
Business listings. Simply log in with your Google business account and in less
than 30 seconds, you’ll get an assessment of your profile and learn what you
need to do to get closer to the first page.
9. Obtain customer reviews
Google searchers love to see what other people think about a
business, so it’s no surprise that the businesses with more positive Google
reviews show up on the first page. Ask customers in person and create a review
shortcut link so you can easily encourage reviews across your online channels.
While this technically falls under the list of Google My Business
optimizations, don’t forget that there are plenty other review sites—all of
which have an impact on your ranking.
10. List your business on other directories
Google My Business is powerful, but you should still createand optimize listings on other popular directories like Yelp. First, becauseYelp has high traffic and is widely trusted by Google, so your business’s Yelp
page can very well show up on the first page of Google for relevant searches.
Second, because a solid listing with positive reviews improves your online
presence in general. Online review and links from other trusted sites send
signals to Google that figure into its ranking algorithm.
As with your Google Business Profile, make sure the rest of
your online directory listings are complete and accurate, consistent across
platforms, updated, and that you are collecting and responding to reviews.
Don’t forget to add photos to your online listings as well.
CONCLUSION
Getting to the top of Google, or even just improving your
ranking, is very doable, even for small businesses. It takes work and time, but
it is one of the most important things you can do for your business. By knowingwhere and how to make adjustments, you can get your business the visibility it
deserves. Here are the strategies in a recap:
- Create a keyword strategy to target terms your target customers are searching.
- Incorporate the keywords into your website content as well as HTML tags.
- Write for humans (not search engines).
- Target location-based searches.
- Optimize for mobile.
- Focus on user experience.
- Create a Google My Business account.
- Optimize your Business Profile.
- Obtain customer reviews.
- List your business on directories.
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